Custom Essay

Impact of Media

Social media has had an incredible influence on every culture, in the world. Social media websites are easily the most popular hangouts on the Internet because they have drastically changed the way that people interact, communicate and socialize with each other. This article has a closer look at the effect of social media on politics, business, and socialization as well as some of the negative effects such as cyber bullying and privacy.  Read the custom essay further to learn more about the topic.

People must be careful as to what they post on their social sites because these posts could sometimes give out information that people can use to take advantage of you either financially or in some other manner. If an employee posts something that would embarrass his company, he/she could lose their jobs and face an uncertain term of unemployment.

By putting personal information, a person could be vulnerable to crimes like identity theft, credit card information theft, stalking, and many other personal issues. Companies are now carrying out background checks via the Internet before hiring anyone, and if an employee has been terminated for bad conduct in some other organization, the company will probably get the information from the Internet and decline to employ the person. The same is true for personal relationships as our loved ones and friends may get to know if we post something undesirable on social networks.

Every politician is currently using social media to expound his views to the public at large.  This is because social websites have played an important role in many elections around the world. They have also served to bring together people for a cause and have stimulated mass movements and political unrests in many countries.

The social media has also had a tremendous impact on businesses because most companies are now using social media to advertise their products, build customer loyalty and many other purposes.  Communications and criticism from customers help businesses to better understand market trends, and also refine their products and planning.  Many firms arrange contests and give away prizes to motivate consumers to visit their social website as often as possible.  Compared to television advertisements and other expensive forms of marketing, social media presence is a much cheaper and better way to improve brand image and popularity. Many companies are now turning their attention to social media advertising and hiring people who specialize in business promotion via social media.

Social media has a great effect on a person’s social life because it offers the chance for people to renew old friendships and acquaintances, and also make new friends, trade ideas, share content and pictures, and many other activities. Users are now in the know-how of the latest global and local developments and can take part in campaigns and activities of their choice. Professionals use social media sites like LinkedIn to enhance their career and business prospects. Students can collaborate with their peers to improve their academic proficiency and communication skills.


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