Effect of Media – Women’s Body Image
Despite the women having significant strides for the past decades, the society and its culture continues to place a great importance on how women look. These beauty standards largely flourished through media in no time and had severe impacts on young women and their body images. Highlighting the female body for marketing and advertising purposes is a controversial issue. It is noticeable that the advertisement of women’s body and their sizes, which are being portrayed in mass media, has been gradually getting smaller. Moreover, marketers will do anything to sell their products and make a profit, and almost anything can be sold if it is considered attractive or appealing to people. Therefore, negative body image of women is becoming popular and a hot debate topic considering the culture and ethnicity.
Women’s Body Image in the Media
There are certain concerns about the body weight in media, which is affecting especially the teenagers and the females staying at home. Celebrities, brand models, and hosts are often considered as role models for many. These role models appear to highlight the success and popularity path, influencing others. Their body weight, shape and appearance are associated with their attractiveness and wealth. This is a concept known by researchers in the field of psychology as thin-ideal media mainly referring to media images, and films that contain extreme thin female having the lead role in clothing catalogs, magazines and pop culture shows. Thin-ideal media underlines the concept that thinness and fat-free body is the attractive and desirable thing to be, whatever the consequences.
Effect of Media on Women’s Body Image
There are various factors causing poor female body image in youth, influenced by the media. Media particularly highlights the images of female that are extremely thin and can be seen everywhere such as in Television shows, fashion magazines, movies and have a great impact on teenagers at the early stages who considers them as good looking and exceptionally beautiful. The effects of these influences could trigger an eating disorder that later could contribute to anxiety, relationship problems and depression with other various health problems. Moreover, a negative body image can lead to depression and dissatisfaction both of which are the symptoms of developing low self-esteem. These problems arise due to the influence of the media displaying the images of females with unusual body shape and appearance.
However, the establishment of various media literacy programs for women and youth are now in progress, with the effort of producing better self-esteem and confidence in an individual. These programs are aiming to reveal the ideas and messages embedded in the media images that people encounter on a daily basis.